The short version
Reputation is built for brands with many locations: car dealer groups, health systems, restaurant chains, banks. Its plans bundle reviews, listings, local pages, surveys, social and insights. Even its cheapest plan includes review requests, AI responding and listings, at $80 per location per month.
ReplyChamp does one thing: it drafts and posts replies to your Google reviews in your voice, for $7 per location per month, and you can sign up yourself in a few minutes.
Reputation vs ReplyChamp at a glance
| Reputation | ReplyChamp | |
|---|---|---|
| What it is | A reputation platform: reviews, listings, location pages, surveys, social, insights and competitor tracking | A Google review reply tool |
| Pricing | Rep Core $80, Rep Core + Pulse $115, Rep Core + Surveys $150, each per location per month. Enterprise is custom | $7 per location per month, or $70 per year. First 10 replies free |
| Getting started | Talk to sales or book a demo | Sign in with Google and connect your profile yourself |
| AI replies | AI responding is part of every plan. Its site doesn’t say when replies wait for approval | Yes, in your voice, learned from replies you’ve written yourself |
| Negative reviews | Ask on the demo | 1–2★ wait for you unless you choose otherwise. Health, safety, legal and refund reviews always wait |
| Built for | Multi-location brands in automotive, healthcare, food, retail, real estate, finance and senior living | Owners who look after their own Google profile |
Reputation details are from reputation.com, checked on October 31, 2026. Reputation changes its products and plans, so check their site for the latest. Reputationis a trademark of its owner, and ReplyChamp isn't affiliated with Reputation.
When Reputation is the better choice
- You run dozens or hundreds of locations and need one view of all of them.
- You want listings, location pages, surveys and social in the same contract.
- You have a marketing team that will run the platform day to day.
If that's you, a reply-only tool will be too small. Ask Reputation for a written quote and compare it with other full platforms.
When ReplyChamp is the better choice
- You own one or a few locations and answer your own reviews.
- Google is where most of your reviews are.
- You want every review answered in your voice, without a sales call or a long contract.
- You want to approve the hard replies yourself and let the thank-yous go out on their own.
Questions to ask on a Reputation demo
If you book a demo, these questions will tell you most of what you need in one call:
- What will I pay in total per month, in writing, including setup?
- How long is the contract, and how do I cancel?
- Can I stop AI replies to negative reviews posting without my approval?
- Which reviews does it hold, whatever the star rating? Health, safety and legal threats should be on that list.
- Which parts would I actually use? If the answer is only replies, a reply tool is the cheaper fit.
Still comparing? See our list of Birdeye competitors, the Birdeye comparison and the Podium comparison.
Common questions
How much does Reputation cost?
When we checked, reputation.com listed Rep Core at $80, Rep Core + Pulse at $115 and Rep Core + Surveys at $150, each per location per month, with custom pricing for 125 or more locations. You buy through the sales team.
Is Reputation good for a small business?
Reputation is built for multi-location brands. A single-location owner can buy it, but much of what the plans include, like listings, location pages and surveys, is aimed at larger teams.
Is there a cheaper alternative to Reputation for review replies?
If what you mainly need is replies to your Google reviews, yes. ReplyChamp drafts and posts Google review replies in your voice for $7 per location per month, or $70 per year, with 10 free replies first.
Is Reputation the same as reputation management in general?
No. Reputation, at reputation.com, is one company that sells reputation software. Reputation management is the general job of asking for, watching and answering reviews, which many tools help with.
Can I try ReplyChamp before paying?
Yes. Your first 10 replies are free and no credit card is needed. You can also try the public demo with a made-up café without signing in.
Your first 10 replies are free
No credit card. Then $7 per location per month, or $70 per year. See pricing.
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