A Broadly alternative for owners who mainly need Google review replies

Broadly is a growth tool for local service businesses, with plans from $399 a month and AI review replies on its $699 Pro plan. If you mainly need good replies to your Google reviews, a tool that does only that costs far less. Here's an honest comparison.

The short version

Broadly helps local service businesses win more reviews, calls and booked jobs. Its plans bundle review requests, review replies, customer messaging, listings and more. AI-written replies start on the Pro plan, and on Premium its AI asks for and answers reviews automatically.

ReplyChamp only replies to Google reviews. It drafts a reply to each new review in your voice, for $7 per location per month.

Broadly vs ReplyChamp at a glance

BroadlyReplyChamp
What it isA growth tool for local service businesses: reviews, messaging, listings, booking and AI agentsA Google review reply tool
PricingStandard $399, Pro $699, Premium $999 a month, each with $350 onboarding and setup. No long-term contract$7 per location per month, or $70 per year. First 10 replies free
AI review repliesPro: AI writes the replies. Premium: AI asks for and answers reviews automatically. Standard has templatesOn every plan, in your voice, learned from replies you’ve written yourself
Review sitesGoogle and FacebookGoogle only
Negative reviewsIts site doesn’t say which replies wait for approval. Ask before you sign up1–2★ wait for you unless you choose otherwise. Health, safety, legal and refund reviews always wait
Built forLocal service businesses like HVAC, plumbing, electrical, auto repair and dentalOwners who look after their own Google profile, in any line of business

Broadly details are from broadly.com, checked on October 31, 2026. Broadly changes its products and plans, so check their site for the latest. Broadlyis a trademark of its owner, and ReplyChamp isn't affiliated with Broadly.

When Broadly is the better choice

  • You want review requests, customer texting and booking help in one tool.
  • You run a service business and missed calls or slow follow-up cost you jobs.
  • You’d use most of what a $399 to $999 plan includes, not only replies.

If that's you, Broadly covers far more than replies. Ask which plan you need and what the first month costs with setup.

When ReplyChamp is the better choice

  • Reviews come in fine. Answering them is the part that falls behind.
  • You want replies in your voice without paying for messaging or booking you won’t use.
  • You want the hard reviews held for you every time.
  • You want to pay $7 a month for each location, with no setup fee.

Questions to ask before you choose

Whichever way you go, these questions tell you a lot in one look at the pricing page or one call:

  1. Which plan has the AI replies I want, and what is the first month with setup?
  2. Do automatic replies ever go out on 1 or 2-star reviews?
  3. Which reviews always wait for me? Health, safety and legal threats should be on that list.
  4. Which parts would I actually use? If the answer is only replies, a reply tool is the cheaper fit.

Still comparing? See our list of Birdeye competitors, the NiceJob comparison and the Signpost comparison.

Common questions

How much does Broadly cost?

When we checked, Broadly listed Standard at $399, Pro at $699 and Premium at $999 a month, each with $350 for onboarding and setup, billed monthly with no long-term contract. Its AI Workforce Package was $799 a month. Check Broadly’s pricing page for the latest.

Which Broadly plan has AI review replies?

Pro, where an AI writes replies for you, and Premium, where it asks for and answers reviews automatically. Standard lets you reply to Google and Facebook reviews with suggested templates.

Is there a cheaper alternative to Broadly for review replies?

If what you mainly need is replies to your Google reviews, yes. ReplyChamp drafts and posts Google review replies in your voice for $7 per location per month, or $70 per year, with 10 free replies first.

When is Broadly the better choice?

When you want review requests, customer messaging, booking and listings in one tool for a local service business, and you’d use most of it.

Can I try ReplyChamp before paying?

Yes. Your first 10 replies are free and no credit card is needed. You can also try the public demo with a made-up café without signing in.

Your first 10 replies are free

No credit card. Then $7 per location per month, or $70 per year. See pricing.

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