The short answer
SOCi sells “Genius” AI agents to multi-location brands: one for local search and listings, one for social media and one for reputation. The reputation agent writes and publishes replies in the brand’s voice, under approval rules the brand sets.
ReplyChamp does the reply part for a single owner: it drafts a reply to each new Google review in your voice, for $7 per location per month, and you can start today without a demo.
SOCi pricing vs ReplyChamp
SOCi doesn’t publish prices. It builds each quote from your location count and the agents and skills you choose, with no per-user or per-listing fees. There is no free trial.
| Plan | Price | What you get |
|---|---|---|
| Genius Reputation Agent | Quote only | Review management, voice of customer, review requests, customer surveys, 24/7 chatbots |
| Genius Local Search Agent | Quote only | Listings management and optimization, location pages, search ads |
| Genius Social Agent | Quote only | Content management, social engagement, image and video generation, social ads |
| ReplyChamp | $7 per location per month, or $70 a year | A drafted reply to every new Google review, in your voice. Auto-reply only for the ratings you choose. First 10 replies free, cancel any time |
SOCi says some skills have usage limits tied to your package. Third-party sites quote figures for SOCi that we couldn’t confirm on soci.ai, so we don’t repeat them here.
SOCi vs ReplyChamp features
| SOCi | ReplyChamp | |
|---|---|---|
| What it is | AI agents for local search, social and reputation across many locations | A Google review reply tool |
| Review sites | Google, Yelp, Facebook and more | Google only |
| AI replies | Writes and publishes replies in your brand voice | Drafts replies in your voice, learned from replies you’ve written |
| Approval | Your rules, from approving every reply to fully automatic with exceptions sent to your team | Every draft waits until you’ve approved 10; 1–2★ and sensitive reviews keep waiting |
| Getting started | Demo and custom quote | Sign in with Google and connect your profile yourself |
| Built for | Multi-location brands in finance, restaurants, franchises, property, retail and healthcare | Owners who look after their own Google profile |
SOCi details are from the sources listed at the end of this page, checked on November 4, 2026. SOCi changes its products and plans, so check their site for the latest. SOCiis a trademark of its owner, and ReplyChamp isn't affiliated with SOCi.
Approval rules: theirs vs ours
SOCi lets a brand decide how much the AI does on its own, from approving every reply to fully automatic replies with exceptions routed to staff. That flexibility makes sense for a team handling thousands of reviews a week.
ReplyChamp makes some of those choices for you, on purpose. Unhappy reviews wait for you unless you deliberately choose otherwise, and reviews that mention health, safety, legal threats or refunds always wait, whatever you choose. An owner shouldn’t need a rules engine to be safe.
When SOCi is the better choice
- You manage hundreds of locations and want AI to handle search, social and reviews for all of them.
- You need approval rules and escalation set centrally for a large team.
- You want listings, location pages and social handled by the same platform as reviews.
If that’s you, SOCi is built for your scale. Book the demo and get the quote in writing.
When ReplyChamp is the better choice
- You own one or a few locations and answer your own reviews.
- You want to start today, without a demo or a quote.
- You want replies that sound like you, with the hard ones held for you.
- You want to pay $7 a month for each location and cancel any time.
Every draft waits for you until you’ve approved 10. After that, auto-reply posts only the ratings you pick. 1–2★ reviews wait for you unless you deliberately choose All reviews, and reviews about health, safety, legal threats or refunds always wait.
Common questions
How much does SOCi cost?
SOCi doesn’t publish prices. It builds each quote from your location count and the AI agents you choose, with no per-user or per-listing fees, and it doesn’t offer a free trial.
Is SOCi good for a small business?
SOCi says it serves enterprises that manage hundreds or thousands of locations. A business with one or two locations will usually be better served by a smaller tool.
Can SOCi reply to reviews automatically?
Yes. SOCi says brands choose the approval rules, from approving every reply to letting replies go out on their own with exceptions sent to the team.
Is there a cheaper alternative to SOCi for review replies?
If you mainly need replies to your Google reviews, yes. ReplyChamp drafts and posts them in your voice for $7 per location per month, or $70 per year, with 10 free replies first.
Can I try ReplyChamp before paying?
Yes. Your first 10 replies are free and no credit card is needed. You can also try the public demo with a made-up café without signing in.
Verdict
SOCi is one of the most enterprise-focused tools in this market: separate AI agents for search, social and reviews, configurable approvals and compliance controls, quoted for your locations.
For a single owner, almost none of that applies. ReplyChamp covers the one job most owners need, replying to Google reviews, for $7 a location, with sensible holds built in.
Your first 10 replies are free
No credit card. Then $7 per location per month, or $70 per year. See pricing.
Start freeSources
Checked on November 4, 2026. Prices are in US dollars unless the source says otherwise.