The short answer
Grade.us says it plainly: most review platforms are designed for individual brands, and Grade.us is designed for agencies. Agencies put their own logo and domain on it, sell review management to their clients, and manage many businesses from one account.
ReplyChamp is built for the opposite person: the owner who looks after their own Google profile. It drafts a reply to every new Google review in your voice for $7 per location per month. It doesn’t ask for reviews or cover other sites, and it doesn’t support agencies managing clients.
Grade.us pricing vs ReplyChamp
Grade.us publishes its prices for one location and for 2 to 10 locations. Agencies get a quote. Yearly billing saves 20%, and the free trial runs 14 days with no card.
| Plan | Price | What you get |
|---|---|---|
| Grade.us Small Business | $99 a month, 1 location | Review requests, monitoring of Google, Facebook and 100+ other sites, replying from one dashboard. 14-day free trial |
| Grade.us Multi Location | $60 a month per location (2 to 10) | The same, for several locations, with larger tiers up to 101+ locations |
| Grade.us Agency | Quote only | Seats for agency staff managing client accounts, plus white label options |
| White Label Premium (add-on) | $440 a year | Your agency’s logo on the dashboard. Basic white label is included free |
| ReplyChamp | $7 per location per month, or $70 a year | A drafted reply to every new Google review, in your voice. Auto-reply only for the ratings you choose. First 10 replies free, cancel any time |
Grade.us says it doesn’t offer refunds: if you cancel before renewal, you keep access until the end of the period you paid for. You cancel by emailing its support team. Text message requests are billed on top on some plans.
Grade.us vs ReplyChamp features
| Grade.us | ReplyChamp | |
|---|---|---|
| Built for | Marketing agencies, SEOs and resellers | Owners who look after their own Google profile |
| Your brand on it | Yes. White label, down to the domain | No. It’s ReplyChamp, used by the owner |
| Review requests | Email and text, with campaigns | No. Our free review link and QR code tool helps you ask |
| Review sites | Google, Facebook and 100+ industry sites | Google only |
| Writing replies | You reply to Google and Facebook reviews from its dashboard. AI-written replies aren’t advertised | AI drafts every reply in your voice |
| Approval | You write and post each reply | Every draft waits until you’ve approved 10; then only the ratings you pick post on their own |
| Integrations | HubSpot, Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Zapier and more | Your Google Business Profile |
| Refunds | None, per its plans page | Cancel any time |
Grade.us details are from the sources listed at the end of this page, checked on November 4, 2026. Grade.us changes its products and plans, so check their site for the latest. Grade.usis a trademark of its owner, and ReplyChamp isn't affiliated with Grade.us.
Agency tool vs owner tool: what changes
A tool built for agencies makes different choices from one built for owners, and you feel them every day:
- Seats and clients. Agency tools are organized around staff seats and client accounts. An owner has one business and wants to open it and see what needs a reply.
- Branding. White label matters to an agency selling a service. It doesn’t matter to an owner replying to their own customers.
- Who writes the reply. An agency often has staff to write replies. An owner usually doesn’t, which is why ReplyChamp drafts every reply for you and learns how you write.
If your agency uses Grade.us for you
Many owners meet Grade.us without knowing it, through an agency’s own branded dashboard. If that’s you and it works, keep it. If you’re paying an agency mostly to answer reviews, ask what share of your fee that is, and whether you’d rather answer them yourself.
Replies posted on Google belong to your Business Profile, not to the tool. If you take replying back in-house, the replies already posted stay where they are.
When Grade.us is the better choice
- You run a marketing agency and sell review management to clients.
- You want the tool under your own brand and domain.
- You manage reviews across Google, Facebook and industry sites for many businesses.
If that’s you, Grade.us is built for your job. The 14-day trial gives you three seats to test it with a client.
When ReplyChamp is the better choice
- You own the business and answer your own reviews.
- Writing the replies is what takes your time.
- Most of your reviews are on Google.
- You want to pay $7 a month for each location and be able to cancel any time.
Every draft waits for you until you’ve approved 10. After that, auto-reply posts only the ratings you pick. 1–2★ reviews wait for you unless you deliberately choose All reviews, and reviews about health, safety, legal threats or refunds always wait.
Common questions
How much does Grade.us cost?
When we checked on November 4, 2026, Grade.us listed $99 a month for one location and $60 a month per location for 2 to 10 locations, with 20% off on yearly billing and a quote for agencies. White Label Premium was $440 a year.
Does Grade.us write review replies with AI?
Its website doesn’t advertise AI-written replies. It describes replying to Google and Facebook reviews from its dashboard. Ask Grade.us if this matters to you.
Is Grade.us for small businesses or agencies?
Grade.us calls itself the review management platform for marketing agencies. It sells a one-location plan too, but agencies are who it is designed around.
Does Grade.us offer refunds?
Its plans page says it doesn’t offer refunds. If you cancel before the next renewal, you keep access until the end of the period you paid for.
Can I try ReplyChamp before paying?
Yes. Your first 10 replies are free and no credit card is needed. You can also try the public demo with a made-up café without signing in.
Verdict
Grade.us is a strong pick for agencies: white label down to the domain, seats for staff, and review requests and monitoring across many sites. That is the job it’s designed for.
For an owner who answers their own Google reviews, most of that is beside the point, and the writing is still left to you. ReplyChamp writes the drafts, learns your voice and costs $7 a location.
Your first 10 replies are free
No credit card. Then $7 per location per month, or $70 per year. See pricing.
Start freeSources
Checked on November 4, 2026. Prices are in US dollars unless the source says otherwise.